January 29, 2020
NASCAR Driver Kurt Busch Unveils 2020 GEARWRENCH Car
Employees at Apex Tool Group facility in Raleigh celebrate to help kickstart NASCAR season
Apex, NC—Employees at the Apex Tool Group in Apex, NC, helped celebrate the upcoming start of the NASCAR Cup Series season alongside Kurt Busch, members of the Chip Ganassi Racing team, and the new-look GEARWRENCH® No. 1 Chevrolet Camaro ZL1 1LE Wednesday. At what was dubbed ‘The Green Flag Event’, Busch officially unveiled the new paint scheme for his GEAWRENCH car, which will take to the track four times this season.
Apex Tool Group—one of the largest tool manufacturers in the world—is the parent company of GEARWRENCH, which is a premier hand tool brand for automotive and industrial mechanics.
“There’s so much excitement around Kurt and we wanted to make sure our team members at our Raleigh facility knew that they were a part of it,” said Rena Fiorello, director of brand management for GEARWRENCH. “It was fun to feel that team atmosphere and make sure that our colleagues understand that they’re truly part of everything we do, and that includes our partnership with Kurt and Chip Ganassi Racing.”
After unveiling his car’s new look emblazed with GEARWENCH black and orange, Busch took turns driving employees around a track in the parking lot to give them a taste of what it feels like to be in a NASCAR race. He took time to sign autographs, take photos, and gave a special shout-out to the employees who are military service veterans.
Busch will drive the GEARWRENCH car during four races on the 2020 schedule: Phoenix Raceway (March 8), Charlotte Motor Speedway (May 24), Dover International Speedway (Aug. 23) and Talladega Superspeedway (Oct. 4). For more information, visit www.gearwrench.com.
GEARWRENCH is a premier hand tool brand from Apex Tool Group. Since the launch of the original five-degree ratcheting wrench, the GEARWRENCH brand has led the industry with breakthroughs in pass-thru ratchets, sockets, screw/nut drivers, pliers, and specialty tools. For more information, visit www.gearwrench.com.
About Apex Tool Group
Apex Tool Group, LLC is one of the largest worldwide producers of industrial hand and power tools, tool storage, drill chucks, chain, and electronic soldering products. Apex serves a multitude of global markets, including automotive, aerospace, electronics, energy, hardware, industrial, and consumer retail. For more information, visit www.apextoolgroup.com.